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Analog attraction of World Cup sticker ebook endures amongst followers

SAO PAULO — Eighth-grade trainer Ari Mascarenhas might have picked tech devices or apps to assist his college students study Portuguese, however he as a substitute went old-fashioned with the World Cup sticker ebook.

He’s been a fan since 1986 — when he was eight — and the attraction for the collectibles has trickled down generations and endured for adults who nonetheless commerce the stickers in Brazil, the US and different international locations.

Mascarenhas mentioned his soccer-loving college students develop important language expertise by learning each a part of the 80-page ebook full of crew rosters, nation flags and historic data. They learn stats, names and different data whereas associating it with colours, illustrations and different visible cues.

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