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Antismoking plan might kill cigarettes, and save Large Tobacco

WASHINGTON — Think about if cigarettes had been now not addictive and smoking itself turned nearly out of date; solely a tiny section of Individuals nonetheless lit up. That’s the purpose of an unprecedented antismoking plan being fastidiously usual by U.S. well being officers.

However the proposal from the Meals and Drug Administration might have one other surprising impact: opening the door for corporations to promote a brand new era of different tobacco merchandise, permitting the business to outlive — even thrive — for generations to return.

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