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Campbell, Hershey guess that salty snacks will reignite gross sales

In a packaged-food business affected by weak demand and shifting shopper tastes, there’s nonetheless one secure guess: salty snacks.

Potato chips, popcorn and different savory fare have remained robust sellers, whilst different classes languish. And that’s driving corporations’ mergers and acquisitions: Campbell Soup and Hershey each introduced offers on Monday that give them well-known savory manufacturers.

Campbell is buying Snyder’s-Lance for about $four.9 billion in money, including Cape Cod potato chips, Snyder’s pretzels and Pop Secret popcorn to its portfolio. Hershey, in the meantime, is snapping up Amplify Snack Manufacturers, spending roughly $921 million for a enterprise that’s greatest identified for SkinnyPop popcorn.

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