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Comcast hopes for a TV advert windfall from Tremendous Bowl, Olympics

NEW YORK — NBC is airing each the Tremendous Bowl and the Olympics in February, a double-whammy sports activities extravaganza that Comcast expects to yield $1.four billion in advert gross sales, serving to it justify the hefty value it’s paying for each occasions.

NBC is banking closely on these sports activities occasions since conventional TV rankings have slumped in recent times. Stay sports activities are marquee TV occasions that draw many of the largest audiences, however even these rankings have declined.

Extra Individuals are dumping their cable packages — Comcast misplaced 33,000 video clients within the fourth quarter and 151,000 for all of 2017 — and advertisers are following customers to their telephones.

Spending on U.S.

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