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Day by day Briefing, Dec. 12

Blue Monday

Viagra’s unbelievable run ended Monday with the discharge of a less expensive, generic model. Accepted 19 years in the past, Pfizer
’s impotence-fighting tablet, the world’s first, ushered in a pharmaceutical and cultural revolution, put the phrase “erectile dysfunction” within the medical mainstream, launched a thousand dangerous jokes and made friskiness a staple of prime-time tv commercials. The generic model, additionally made by Pfizer, prices $30 to $35 per tablet, about half the value of brand-name Viagra.

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