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E-cigarette sellers flip to scholarships to advertise manufacturers

A rising variety of e-cigarette and vaporizer sellers have began providing school scholarships as a strategy to get their manufacturers listed on college web sites and to get college students to write down essays in regards to the potential advantages of vaping.

The tactic is taken from a way that was as soon as believed to enhance a website’s rating in search outcomes, and it has efficiently landed vaping manufacturers on the websites of a few of the nation’s best-known universities, together with Harvard. It additionally has drawn criticism that the scholarships are a thinly disguised ploy to draw younger prospects.

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