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Fb is shedding its cool as U.S. teenagers choose YouTube, Snapchat

Three years in the past, Fb was the dominant social media website amongst U.S. teenagers, visited by 71 % of individuals in that magic, trendsetting demographic. Not anymore.

Now solely 51 % of youngsters ages 13 to 17 use Fb, in keeping with Pew Analysis Middle. The world’s largest social community has lastly been eclipsed in recognition by YouTube, Snapchat and Instagram.

“The social media surroundings at the moment revolves much less round a single platform than it did three years in the past,” the researchers wrote in a survey. YouTube is the preferred, utilized by 85 % of teenagers, in keeping with Pew.

The U.S. is by far Fb’s most profitable promoting market, the place it makes a staggering $23.

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