Subscribe to our mailing list

Feature: PewDiePie’s apology wasn’t enough, so how can we turn this into a positive movement?

PUBG header

It all began on September 9. YouTube’s (and the world’s) most popular gaming personality, Felix ‘PewDiePie’ Kjellberg, was livestreaming the game PlayerUnknown’s Battlegrounds. He was becoming increasingly frustrated, attempting to eliminate someone who’d killed off his playing partner, when he blurted out the words, ‘What a fucking nigger, jeez—oh my god.’

After taking three days to gather his thoughts, Kjellberg responded to the controversy with a heavily edited apology that ticked the necessary boxes, but didn’t really acknowledge why there’s such anger over his casual use of a word steeped in a dark, deep history of oppression and hate. In short, he said ‘Sorry’, sidestepped the issue and moved along… just as before. This is a huge problem with internet culture, and it’s not just PewDiePie at fault, it’s something rife in the community as a whole.

Like many other people of colour who happen to work in the games industry, I refrained from immediately commenting in depth for a couple of reasons. Kjellberg’s casual and multiple uses of such a racist epithet angered me beyond belief, and I didn’t want to play straight into the Angry Blackman stereotype, which would only reinforce the negative opinion of black males clung to by mainstream media and pockets of society. Besides, many other people were able to wonderfully articulate their thoughts in a way I couldn’t at the time, and the general (and expected) feeling from across the industry was that what had been said was wrong and there’s no place for it in video games, and definitely not in society. The problem was there were so many opinions and questions, but no answers or solutions.

Read More »

Powered by WPeMatico

Author: admin

VN:F [1.9.22_1171]
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)