Subscribe to our mailing list

He led a turnaround at Taco Bell. Can he do it at Chipotle?

Nacho fries! Tuscani Pasta! Hen Alfredo! Posters and gross sales pitches for Taco Bell’s newest menu additions cowl the home windows of a retailer on a busy Manhattan block.

At a close-by Chipotle, nonetheless, the signage was extra subdued: “Now Open,” it learn.

The posters are a stark illustration of the deep divides between the 2 low-priced Mexican-food chains. Quick meals — its stream of latest menu gadgets, its advertising, its reliance on franchisees — is in Taco Bell’s DNA, whereas Chipotle has used a easy menu to construct a fleet of company-owned shops.

It’s a gulf that Taco Bell CEO Brian Niccol should bridge when he strikes to Chipotle subsequent month.

Powered by WPeMatico

Author: Techno Info

VN:F [1.9.22_1171]
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)

Author Spotlight