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Excessive-end eating places flip to retail to usher in extra cash

Downtown New York cafe La Mercerie upended the normal understanding of restaurant retail this 12 months. Whereas emblem T-shirts and beer cozies have lengthy been a part of money register shows at mass-market chains, higher-end institutions have historically opted for extra refined merchandising, doing issues like publishing a cookbook. However La Mercerie sells all the pieces within the place, from the washed linen napkins ($105 for 4) to the classic glasses ($98 every). The eating room fronts a retailer crammed with shows of plates and silverware, velvet sofas, and eating tables.

The La Mercerie mannequin, wherein retail performs a serious half, is being picked up elsewhere.

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Author: Techno Info

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