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Ikea miscast, ‘Girl Doritos’ on blast and a trademark case that can final

Ikea’s misstep

Ikea has apologized for stopping a black man from collaborating in an advert on the premise of his pores and skin shade. The corporate had employed a casting company to search out actors for a industrial focusing on the Greek market, Swedish broadcaster SVT reported. The company proposed Swedish actor Fernando Carabalí, however the manufacturing firm stated he wasn’t suited — and in an e-mail to Carabali, the company wrote that he “can’t be black for the Greek market.” An Ikea spokesman stated the corporate was searching for a blond, light-skinned man for the advert however didn’t specify that within the casting course of. All events, together with Ikea, have apologized to Carabali.

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