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Intel underfoot: Ground sensors rise as retail knowledge supply

MILWAUKEE — The subsequent section in knowledge assortment is true beneath your toes.

On-line clicks give retailers precious perception into client conduct, however what can they be taught from footsteps? It’s a query Milwaukee startup Scanalytics helps companies discover with ground sensors that observe folks’s actions.

The sensors can be utilized in workplace buildings to cut back vitality prices and in nursing houses to find out when somebody falls. However retailers make up the vast majority of Scanalytics’ clients, highlighting one among a number of efforts brick-and-mortar shops are enterprise to higher perceive client habits and meet up with Amazon.

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