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Netflix and Spotify ask: Can information mining make for cute adverts?

Final week, Netflix determined to have some vacation enjoyable courtesy of its person information. So the Los Gatos streaming service took to Twitter to pose the query, “To the 53 individuals who’ve watched A Christmas Prince day by day for the previous 18 days: Who damage you?”

The tweet was meant to be an entertaining jab at a tacky vacation movie that the corporate launched final month. However whereas many noticed the humor, others have been creeped out by the specificity of the knowledge, with some complaining that Netflix seemed to be utilizing its information in a flip method that mocked some prospects.

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