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New drama at multiplex: MoviePass subscriptions

LOS ANGELES — As streaming providers like Netflix and Hulu surge in reputation, film theaters have been making an attempt to compete by rethinking the concession counter and putting in seats that resemble beds.

But attendance was flat at North American cinemas in 2015 and 2016, and analysts are predicting a four p.c decline in 2017, bringing ticket gross sales to a 22-year low.

Maybe one thing extra radical is important.

Mitch Lowe, a Netflix co-founder, definitely thought so when he took over a ticketing agency known as MoviePass in June 2016. By August of this yr, when MoviePass launched a cut-rate, subscription-based plan — go to the films 365 occasions a yr for $9.

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