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Rise of Chinese language center class fuels curiosity in craft beers

SHANGHAI — Individuals in China drink 1 / 4 of all beer worldwide, and small-batch brewers and large multinationals are cashing in. Although craft beer is way from upstaging native beer behemoths like Tsingtao that dominate the $28 billion nationwide beer market, it’s rising in reputation as small breweries open up in China’s main metropolitan areas like Beijing, Shanghai and Shenzhen.

Craft beers are usually dearer than mass-market, low-alcohol content material brews like Budweiser and China’s Yanjing. However as China’s center class grows, so too does its tastes for finer merchandise.

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