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Silicon Valley has developed a $300 million foot fetish

When Danny Rimer discovered that a web-based sneaker market known as GOAT was in search of traders to assist broaden its enterprise promoting must-have Nike Air Jordans and Adidas Yeezy, he instructed that his agency, Index Ventures, lead a $60 million spherical.

“It had develop into fairly clear the sneaker market was actually taking off and these guys had give you a technique to make it straightforward to browse and purchase and promote sneakers,” says Rimer, whose agency closed the spherical final week, bringing GOAT’s funding complete to $97.6 million. “It in a short time grew to become a phenomenon.”

Index is simply the most recent agency to develop a fetish for the $65 billion footwear trade.

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