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Snapchat will permit video-sharing outdoors the app

Snapchat’s enchantment has largely been restricted to younger individuals who can navigate its famously confounding interface. It’s one of many causes Instagram has practically thrice as many customers.

However in a significant shift that would make Snapchat extra attractive, the video messaging app introduced Tuesday it can permit its public content material to be shared throughout different social media providers — not simply inside its cellular app.

The Los Angeles-area firm, which lengthy eschewed a severe Net presence, mentioned customers can now share hyperlinks to their very own movies or different movies they see on the app. The hyperlinks will open on a participant hosted on the Snapchat web site.

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