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Toy firm CEO leads effort to salvage Toys R Us

Toy firm government Isaac Larian and different traders have pledged a complete of $200 million and hope to lift 4 occasions that quantity in crowdfunding in a bid to save lots of doubtlessly greater than half of the 735 Toys R Us shops that may go darkish in chapter proceedings.

The unsolicited bid faces numerous hurdles like discovering different deep-pocketed traders, in addition to getting a chapter choose to approve such an uncommon plan. It’s the first recognized plan to maintain the Toys R Us model alive.

The longshot bid could be an enormous profit to Larian. Almost 1 in each 5 gross sales made by Bratz doll-maker MGA Leisure, the place Larian is CEO, is rung up at a Toys R Us retailer.

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