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Twitter’s wager on video streaming begins to repay

Two years in the past, at the same time as its inventory plummeted and takeover rumors swirled, Twitter was hatching a plan to turn into a drive in reside video. The San Francisco firm’s aim was to assist customers uncover “what’s taking place now.”

There have been loads of skeptics.

But Twitter has carved out a distinct segment within the noisy world of video content material and now streams a spread of programming, from “Recreation of Thrones” recaps to NFL highlights. It has attracted massive advertisers, together with Goldman Sachs and AT&T, which are shopping for video advertisements within the timeline or operating model campaigns subsequent to reside broadcasts.

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Author: Techno Info

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